Eye On | Auto Audience Playbook

Discover the digital profiles to engage your best Auto Audience on display, mobile and social channels.

Post pandemic, digital ad spending by car brands is set to increase by 21.4% to $13.29 billion.

How can Auto brands optimize digital ad spending to reach their best target customers online?

From driving awareness to engaging consumers in-market, the Eyeota Auto Audience Playbook has the personas and profiles you need to identify, reach and engage your target audience on display, mobile and social channels.

Discover addressable digital audience profiles to target your ideal customers such as:

  • Existing Car Owners

  • Shoppers In-Market for Vehicles

  • Insurance Purchasers

  • Owners Likely to Spend on Auto Repairs

  • Consumers by Vehicle Preferences

  • Shoppers In-Market for Car Leases

Download the Eyeota Auto Audience Playbook by completing the form below.