The Four P's of Identity

adstra

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Watch the full conversation:

What are the four P's of identity and why are they important for marketers' customer data strategies?

In our latest Audience Data Session, Kristina Prokop speaks to Rick Erwin, CEO of Adstra, who shares the history of the Adstra business (formally known as ALC), the core four components that underpin identity, and his future vision for data in cookieless advertising.

Speakers

Kristina Prokop
CEO & Co-founder, Eyeota
Rick Erwin
CEO, Adstra

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