2019 Consumer Electronics Holiday Shopping Study

Eyeota’s 2019 Consumer Electronics Holiday Shopping study reveals that interest in tech products continues to climb in the 2019 holiday season with 64% of U.S. consumers planning to purchase consumer electronics as a gift this year.

Additionally, the study found that:

• Mobile phones/smartphones top the list of the types of consumer electronics gifted, with 31% of respondents indicating such.
• The majority of gift-givers compare consumer electronics prices on Amazon (84%) and other online retail sites (57%).
• Holiday shoppers ages 18 to 29 are 25% more likely to shop on Black Friday than older consumers.

Download it now to learn more about how consumers plan their holiday shopping this season.