How to Target Spring Seasonal Audiences

Whether your goal is precision targeting or driving brand awareness at scale, Eyeota’s Spring Seasonal Audience Guide is your blueprint for reaching consumers during key seasonal moments.

With audience data sourced from trusted partners, these segments help you connect with shoppers, planners, gift‑givers, travelers, and individuals actively engaging in spring holidays, events, and cultural celebrations.

man and woman kneeling in garden planting a plant together

Browse our curated selection of Spring Seasonal Audiences built from seasonal behaviors, interest signals, purchase intent, cultural engagement, travel activity, and holiday‑driven shopping patterns. Activate these segments across all major demand-side and supply-side platforms to identify, reach, and engage your ideal consumers on audio, connected TV, display, digital out-of-home, mobile, and social channels.

Discover Spring Seasonal audiences such as:

  • Easter Shoppers

  • Spring Break Travelers

  • Mother’s & Father’s Day Gift-Givers

  • Outdoor & Gardening Enthusiasts

  • Environmental & Sustainability Audiences

and more! 

person looking at Eyeota targeting guide on tablet
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