Equifax Data-driven Marketing, the marketing data, analytics and technology solutions capability of Equifax Inc. (NYSE: EFX), today announced a collaborative relationship with audience technology platform Eyeota. This expanded relationship makes Equifax DDM’s digital consumer segments now available through the Eyeota Audience Marketplace under the IXI Digital label.
Eyeota has announced new partnerships with two Australian data providers, Greater Data and Defin’d by Finity. These partnerships will expand Eyeota’s audience solutions and address the growing demand for audience data in the Australian market.
Eyeota has announced the appointment of its chief financial officer (CFO), Phoebe Ang.
Joining Eyeota from Dentsu Aegis Network, Phoebe will be based in the Singapore office and will partner with CEO Kevin Tan to spearhead exponential and international growth in the coming years.
Seasoned executive will expand presence and grow revenue across the region.