How to Target Lunar New Year Audiences

Whether it’s one-to-one targeting or driving awareness at scale, Eyeota’s Lunar New Year Audience Guide is the blueprint to power your advertising campaigns with Lunar New Year audiences from best-in-class data brands & partners.

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Browse our selection of Lunar New Year audience segments built from behavioral, demographics, interests, intent, lifestyle and ownership insights. Activate our audience segments on all major demand-side and supply-side platforms to identify, reach and engage your best target customers on audio, connected TV, display, digital out-of-home, mobile and social channels.

Discover addressable digital audience profiles to target your ideal customers such as:

Lunar New Year Celebrators
Luxury Shoppers
Family & Life Stage Audiences
Deal Seekers & Bargain Hunters

and more!

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