An international bank launched a product designed for high-net worth individuals, but was having trouble driving their target audience to the promotional pages of their website. They turned to Eyeota to create a custom audience segment that could help them target and acquire high-quality leads through programmatic advertising campaigns.
Using the new audience profile, the bank saw an increase in high-quality, relevant traffic on their product pages, with the Google Discovery campaign seeing the strongest performance.
Across Facebook and Google advertising platforms, the custom audience profile reduced the Cost per Lead (CPL) by 11% with Google delivering an impressive 89% decrease in CPL.
In addition, the new profile enabled the bank to reduce their Cost per Landing Page View (CPLPV). This is a valuable metric because it measures the rate at which a target customer clicks a link, lands on a page and continues to browse the content. The client’s CPLPV benchmark was $10.77 and the Eyeota audience profile delivered an overall CPLPV of $0.75 cents – an astounding 93% cost reduction. The Google campaign was the highest performer, with just $0.42 CPLPV.
The client continues to leverage Eyeota solutions for insights and targeting.
The Audience Discovery Tool is a free self-serve tool built specifically to help you effectively and efficiently discover the audiences needed to drive success of your campaigns.