International Bank Successfully Engages HNWIs with Eyeota Audiences

an image of a businessman browsing on his smartphone

Learn how Eyeota helped an international bank increased high-quality, relevant traffic while decreasing cost per lead.

The Challenge

An international bank launched a product designed for high-net worth individuals, but was having trouble driving their target audience to the promotional pages of their website.

The Solution

Eyeota worked with the client to develop a custom audience targeting profile for programmatic campaign activation. The audience targeting profile was based on browsing interest and sharing behaviors associated with high-net worth individuals.

The Results

Cost Per Lead:
89% decrease
(vs. benchmark)
Cost Per Landing Page View:
$0.75
(vs. $10.77 benchmark)

Read the full success story to see how Eyeota's custom audience profiles can be used for cross-channel lead generation advertising campaigns on Google and Facebook.

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