Success Story


Eyeota Helps International Bank Successfully Engage High-Net Worth Individuals Across Digital Channels While Reducing Cost Per Lead by 89%

The Challenge

An international bank launched a product designed for high-net worth individuals, but was having trouble driving their target audience to the promotional pages of their website. They turned to Eyeota to create a custom audience segment that could help them target and acquire high-quality leads through programmatic advertising campaigns.

The Results

Using the new audience profile, the bank saw an increase in high-quality, relevant traffic on their product pages, with the Google Discovery campaign seeing the strongest performance.

89% decrease in CPL

Across Facebook and Google advertising platforms, the custom audience profile reduced the Cost per Lead (CPL) by 11% with Google delivering an impressive 89% decrease in CPL.

In addition, the new profile enabled the bank to reduce their Cost per Landing Page View (CPLPV). This is a valuable metric because it measures the rate at which a target customer clicks a link, lands on a page and continues to browse the content. The client’s CPLPV benchmark was $10.77 and the Eyeota audience profile delivered an overall CPLPV of $0.75 cents – an astounding 93% cost reduction. The Google campaign was the highest performer, with just $0.42 CPLPV.

The client continues to leverage Eyeota solutions for insights and targeting.

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