Global Financial Services Firm Increases Click-Through Rate and Decreases Cost Per Landing Page View

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Learn how Eyeota's custom audience profiles helped a global financial services firm keep their costs low while increasing reach.

The Challenge

A global financial services company was looking for people interested in applying for auto loans. Their customer research showed that people who are in-market for auto loans are often early tech adopters.

The Solution

Eyeota worked with the firm’s media agency and recommended the client leverage an Eyeota audience profile for their targeting campaign. The audience profile was comprised of early tech adopters and online shoppers interested in electronics retailers.

The Results

Cost Per Landing Page View:
78% Lower
(vs. benchmark)
Click-Through Rate:
0.48%
(vs. 0.19% benchmark)

Read the full success story to see how Eyeota's custom audience profiles can help you increase your campaign reach.

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