Eye on the Industry

Eyeota's Head of APAC, Trent Lloyd discusses the new identity landscape. He further illustrates how addressability requires innovation and how first party data is not enough

The GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop was interviewed by ID5.io as part of their latest industry leader insights series 🎙️ 

Eyeota's GM of Audience Solutions and Co-Founder of Eyeota, Kristina Prokop discusses the recent industry news regarding Google's reversal on the third-party cookie, and further illustrates what it means for advertisers, publishers and the industry as a whole.

Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to Digital Commerce 360 to shed light on the importance of tailoring marketing strategies to meet the needs of small and medium-sized businesses in today's competitive landscape.