Eye on the Industry

What Is Data Enrichment?

By: Josh Raia, Director of Audience Solutions | Identity Graph

Josh Raia discusses the importance of data enrichment and discloses how it works, who needs it and when you should leverage it to benefit heavily. 

 

3 Reasons Why Enriching B2B Data with Consumer Data Levels Up Your Marketing

By: Patrick O'Brien, Vice President of Identity Solutions

Patrick O'Brien illustrates the 3 reasons why enriching B2B data with consumer data levels up your marketing

 

Customer Retention vs. Prospecting: How to Strike the Right Balance with Data Enrichment

By: Nate Carter, Vice President of Global Sales

Eyeota's Nate Carter illustrates the difference between customer retention and prospecting, and how to strike the right balance with data enrichment.

 

How to Supercharge Your First-Party Data Strategy

By: Teodora Florea, Associate Director of Customer Success

Eyeota's Teodora Florea illustrates how to supercharge your first-party data strategy to stay ahead in today's digital landscape. 

 

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