Eye on the Industry

Rob Armstrong, VP of Product at Eyeota, joins ExchangeWire’s Lindsay Rowntree to discuss the role of cohort-based onboarding in the future model of marketing. Watch the video now!

For the past decade, marketers have been fixated on delivering one-to-one marketing solutions which heavily rely on cookies and personal identifiers to retarget. This model has been built on the back of massive data sets of personal information flowing through the ecosystem, allowing marketers to track people across their entire online life. However, now the industry is facing an impending data drought over the coming years that will change the rules of the game.

Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognized entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s Board of Directors.