Eye on the Industry

How to Identify High-Quality Audience Data to Fuel Successful Omnichannel Marketing

By: Eyeota

Discover how to identify high-quality audience data to power your omnichannel marketing strategies. Learn how Eyeota builds and activates audience data to drive better engagement and results.

 

5 Ways Brands Can Make Merry with Holiday Audiences This Year

By: Rian Kavanagh, Senior Global Marketing Analyst

Rian Kavanagh, Eyeota's Senior Global Marketing Analyst details the ways brands can ensure they’re connecting with the right holiday shoppers this season

 

Black Friday and Cyber Monday Audiences: 4 Ways to Connect

By: Ariana Moreno, Data Desk Manager

Ariana Moreno, Eyeota's Data Desk manager highlights the 4 ways to connect with black friday & cyber monday audiences in 2024

 

Oracle's AdTech Exit: Helping Customers With New Audience Solutions

By: Nate Carter, Vice President of Global Sales

Eyeota's Nate Carter highlights how to navigate Oracle's exit from the advertising industry and what it can mean for the industry going forward. 

 

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