Eye on the Industry

Black Friday and Cyber Monday Audiences: 4 Ways to Connect

By: Ariana Moreno, Data Desk Manager

Ariana Moreno, Eyeota's Data Desk manager highlights the 4 ways to connect with black friday & cyber monday audiences in 2024

 

Oracle's AdTech Exit: Helping Customers With New Audience Solutions

By: Nate Carter, Vice President of Global Sales

Eyeota's Nate Carter highlights how to navigate Oracle's exit from the advertising industry and what it can mean for the industry going forward. 

 

What Is Data Enrichment?

By: Josh Raia, Director of Audience Solutions | Identity Graph

Josh Raia discusses the importance of data enrichment and discloses how it works, who needs it and when you should leverage it to benefit heavily. 

 

4 Frightfully Effective Ways to Connect with Halloween Shoppers

4 Frightfully Effective Ways to Connect with Halloween Shoppers

By: Kaitlyn Hurdwell, Audience Specialist at Eyeota

Kaitlyn Hurdwell Illustrates her 5 Tips for Using Audience Data for Frightfully Strong Halloween Campaign Targeting.

 

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