Switchboard, a module within The Tapad Graph, will connect emerging cookieless identifiers to traditional IDs, creating a more holistic view of the consumer and driving value exchange within the advertising ecosystem.
Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its global integration with ID5’s Universal ID to further boost the clarity of its Audience Identity Resolution.
Our SVP of strategic partnerships and global data supply, Marc Fanelli, reviews the misgivings, misunderstandings, and missed opportunities for data and privacy in the 2020s, from new privacy legislations to global technological innovations to substitute third-party cookies.
In September Eyeota announced its global integration with ID5’s Universal ID to increase the clarity of its Audience Identity Resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.
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