Blog

Audience Data, third-party data, marketing strategy

The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right.

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.

Cookies, omnichannel targeting, Audience Identity Resolution, identity, ad tech

In Solving for Third-Party Cookies, We Can Solve for So Much More

By: Marc Fanelli, Chief Operating Office, Eyeota

Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech industry can go further than simply solving for third-party cookie deprecation.

B2B, Agencies, audience targeting, b2c

What You Need To Know About B-To-B Ads In B-To-C Channels

By: Rob Armstrong, Senior VP of Product, Eyeota
Now it’s time to talk about the next evolution of the journey to a one-to-one b-to-b marketing world: bridging the gap between b-to-b marketing messages and b-to-c marketing channels. Rob Armstrong, SVP of Product at Eyeota shares his thoughts with AdAge.
Data Marketplace, Digital Advertising, Eyeota Insights, Privacy & Verification, privacy, Privacy Compliance, Global Data Resources, consumer privacy

Eyeota #1 on Neutronian’s Global Data Privacy Ranking

By: Eyeota

Eyeota secures status as the top-ranked data provider in the world on 2023’s list of more than 3,000 data companies and domains ranked by Neutronian Data Privacy Scores. This is Eyeota’s second consecutive inclusion in Neutronian’s data ranking and inclusion among the top 10

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