Eyeota Announces Partnership with The Media Trust To Bring World-Class Protection Solutions to Online Publishers in Asia Pacific and Europe

Eyeota, the world’s largest international audience data marketplace, today announced a partnership with The Media Trust, a global leader in monitoring and protecting the online and mobile advertising ecosystems, to provide world-class transparency, verification and protection tools to Eyeota’s publishers and data providers across the globe.

With a physical presence in 500 global cities located across six continents, The Media Trust’s proprietary website and ad tag scanning technology provides continuous, non-stop protection against malware, web and mobile anomalies, site performance issues and data leakage, which can lead to lost revenue and privacy violations. Both collectively and individually these can and do harm the customer experience, negate a publisher’s ability to monetize its own audience data, lead to possible privacy violations and damage the publisher’s and data provider’s reputation and, ultimately, revenue. More than 400 publishers, ad networks, exchanges, agencies and corporate enterprises from across the online and mobile ad ecosystems use The Media Trust’s suite of continuous, non-stop detecting, inspecting, alerting and verification services to protect their website.

“As audience-based ad targeting is becoming the norm, publishers have realized their data is their number one asset. Publishers are exposed daily to data theft, data skimming and data leakage. Eyeota has partnered with The Media Trust to bring the best protection, transparency and verification tools to publishers across the globe. The Media Trust is the world leader in data and malware protection for publishers. More than 75% of the top publishers in the United States use their solutions to monitor, protect and shield their data.” Said Kevin Tan, CEO, Eyeota.

He added, “Given the inherent complexity of online ad serving, publishers need continuous, 24/7 monitoring of all ad tags and tools running on their sites, as well as real-time alerts on any unauthorized tracking of website visitors. This partnership not only brings a comprehensive suite of services to our publishers, but it also demonstrates the importance Eyeota continues to place on publishers and the job of protecting their online assets. The Media Trust offers best-in-class solutions, and we are very pleased to announce this partnership.”

Chris Olson, chief executive officer and co-founder of The Media Trust said, “Partnering with Eyeota in international markets was a natural decision. Not only is Eyeota the trusted leader in third-party monetization and management solutions for publishers worldwide, but their publisher-centric focus demonstrates they understand publishers’ challenges and needs as well as the value of their data.”

The Media Trust monitoring and protection solutions will be available worldwide on the Eyeota platform beginning immediately.

For more information please contact:

Eyeota: Laura Keeling – lkeeling@eyeota.com, Telephone: +65 9117.3718

The Media Trust: Ellen Donovan – ellen@themediatrust.com, Telephone +1 404.374.7822

About Eyeota

Eyeota is the leading source for 3^rd party audience data for advertisers across Europe, Asia-Pacific, Australia, and Latam. With over 1 billion targetable profiles, we help publishers, agencies and advertisers collect, analyze, augment and activate their audience data. With our technology Eyeota supports data owners in maximizing their audience data revenues and helps data buyers to find the audience they want on their choice of inventory and optimize their campaign results. Eyeota’s solutions are driven by a strong, proprietary marketplace technology and data management platform (DMP). Eyeota data is available on the top 50 media buying platforms worldwide. The company has offices in Berlin, Singapore, Sydney and will open in London in August 2014. For more information, please visit www.eyeota.com. 


About The Media Trust

With a physical presence in 65 countries and 500 cities located around the globe, The Media Trust’s proprietary website and ad tag scanning technology provides continuous, non-stop protection against malware, site performance issues and data leakage, which can lead to lost revenue and privacy violations. The Company also enables comprehensive quality assurance of an ad campaign’s technical and creative components, supporting display, rich-media, video, search and mobile advertising. In addition, The Media Trust’s technology provides publishers with visual ad verification for geographically-targeted campaigns, ensuring thousands of media buys are executed correctly, reducing discrepancies, errors and make-good scenarios in-flight. More than 400 publishers, ad networks, exchanges, agencies and enterprises—including 39 of com­Score's AdFocus Top 50 websites—rely on The Media Trust’s suite of continuous, non-stop monitoring, detecting and alerting services to protect their website, their revenue and, most importantly, their brand. For more information, please visit www.themediatrust.com.