Eyeota Blog

by on 01/01/70 08:00 AM

Infographic: Global Trends in Audience Data Expenditure

by Dominic Seah on 06/02/15 10:40 AM

Eyeota has released its inaugural Eyeota Index that tracks global trends in audience data expenditure. Which advertising sectors are leading the way in audience data usage, and what segments are they buying? This was published in Econsultancy's "10 most insightful digital marketing stats from this week".

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Topics: Audience Data, Eyeota Index, Infographic

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We are the global leader in audience data with 4 billion unique profiles in Europe, Asia-Pacific and the Americas. We provide marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. Our data delivers deep audience insights to help brands understand their customers in a new way - as humans.

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