Eye on the Industry

Eyeota's GM of Audience Solutions and Co-Founder of Eyeota, Kristina Prokop discusses the recent industry news regarding Google's reversal on the third-party cookie, and further illustrates what it means for advertisers, publishers and the industry as a whole.

Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to Digital Commerce 360 to shed light on the importance of tailoring marketing strategies to meet the needs of small and medium-sized businesses in today's competitive landscape.

Eyeota's Co-Founder and GM of Audience Solutions at Dun & Bradstreet, Kristina Prokop recently spoke to AdExchanger to discuss best practises when navigating identity shifts.
Kristina illustrates the strategies & steps for sustaining addressability in this new environment.

Eyeota's Head of APAC, Trent Lloyd speaks to Mumbrella to have a real-world look at how brands are achieving success in a cookieless world.