Establishing a data-driven culture is key for business innovation and creating a data-driven culture is a challenge that many organizations have to face. However, the payoff is one of increased business competitiveness, optimized organizational efficiency, and commercial innovation to stay ahead of the curve.
As the marketing world moves into a cookieless reality, the importance of strong first-party data is being emphasized on a number of fronts. In particular, there’s a tremendous amount of momentum behind leveraging first-party data onboarding as a means of continuing personalization efforts in a cross-channel capacity. But that’s only going to be part of the larger equation...
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