Eye on the Industry

Eyeota Onboarding achieves a 87% match rate to deliver RDA Research addressable audiences for digital targeting of programmatic display, mobile and social channels.

Eyeota, the leading audience technology platform enabling the intelligent use of data, announced its co-founder, Trent Lloyd, has been appointed Head of Brand Solutions, Australia/New Zealand.

Eyeota has announced new partnerships with two Australian data providers, Greater Data and Defin’d by Finity. These partnerships will expand Eyeota’s audience solutions and address the growing demand for audience data in the Australian market.

Seasoned executive will expand presence and grow revenue across the region.