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Audience Data, Thought Leadership, Events

Why data quality and transparency matters

By: Howard Luks

We recently hosted a session on "Why data quality and transparency matter" with the IAB Tech Lab and Neutronian. Read my top 3 takeaways from the session here.

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Digging in to Data & Analytics

By: Howard Luks

In this exclusive interview with MarTech Advisor, Howard shares tips on how to connect the dots to better understand and serve a prospect’s buyer journey.

Howard answers questions on:

  • How to foster data and analytics to gain consumer insights
  • Which factors influence consumer behavior in an omni-channel setup
  • How to ensure maximum transparency in audience data collected programmatically

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