Eyeota's Alan Chapell discusses why marketers should care about cross-border data transfer framework, Privacy Shield, with Adweek.
The constant tug-of-war between the U.S. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks.
While the eventual outcome may not be as drastic as Meta having to pull its services in Europe, marketers should still be clued up about the latest transatlantic data deal. Here’s what you need to know...
