In September Eyeota announced its global integration with ID5’s Universal ID to increase the clarity of its Audience Identity Resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.
Eyeota recently announced its global integration with ID5’s Universal ID to increase the clarity of its audience identity resolution. Expanding the relationship with ID5 will see Eyeota’s Audience Identity Resolution connecting to multiple IDs associated with a user, enabling marketers to access people-based audiences without third-party cookies. This global integration with ID5 is part of Eyeota’s larger data diversity initiative to ensure its audience solutions remain flexible and addressable for brands and advertisers activating across omnichannel environments.
Q&A with Mathieu Roche at ID5 on solving the identity challenge and offering brands a valid cookieless alternative to the Walled Gardens.
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