Eye on the Industry

In Partnership with Eyeota, Comscore Expands Cookie-Free B2B Audience Targeting Solutions for Europe

By: Eyeota

In partnership with Eyeota, Comscore is expanding its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviours through privacy-friendly contextual signals based on B2B data.

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