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Headshot Anna Feely from Sms, Inc
audience targeting, Data Quality, data diversity, anna feely, Specialists marketing services, deterministic data, data enrichment

Audience Data Sessions Q&A with SMS, Inc

By: Anna Feely, VP of Business Development at SMS, Inc

Q&A with Anna Feely, VP of Business Development at Specialists Marketing Services, Inc., who shares more about the process of building privacy-compliant 1:1 deterministic data sets, its benefits for multichannel marketing, and the opportunities for marketers and brands using data in 2021.