Press Releases, APAC, Branded Data Partners, Partnership, ANZ

Eyeota Announces an Exclusive Partnership with Scroll Media, Reaching Nearly Half of the Population of New Zealand

Sydney, Australia -- January 16, 2020 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced an exclusive partnership with Scroll Media, a key digital ad network in New Zealand.

“We are thrilled to provide marketers and agencies with exclusive access to Scroll Media’s data,” said Jimmy Aoun, ANZ Business Development Director at Eyeota. “This collaboration will give local brands the ability to reach their most relevant customers particularly in finance, fashion and sports based on their current media consumption habits. We are in the best position to expand our audience solutions in New Zealand with quality audiences at scale.”

Scroll Media manages 2.2 million unique users across a network of New Zealand publishers including Otago Daily Times, BusinessDesk, Rugbypass, Interest.co.nz, NRL and Tennis NZ. Their audience segments are made up of users who have read articles or visited pages related to automotive, fashion, finance, lifestyle, sports and more. These audiences are verified on a monthly basis, giving marketers access to the most current data available and enabling them to reach their customers at the ideal time in their decision journey.

Jane Ormsby, Founder and Managing Director at Scroll Media, said, “We made the decision to provide Eyeota with exclusive access to our audiences as they are a trusted audience technology platform in the local market with a global distribution network. As data privacy increasingly becomes a concern for consumers, we want to make sure our data has been ingested in a privacy-compliant and accurate manner, while ensuring that the legal rights of customers are respected and protected.”

This partnership builds upon Eyeota’s strong APAC presence. In 2019 Eyeota increased data supply in New Zealand by introducing eight new local and global branded data partners to the Eyeota Audience Marketplace.

Scroll Media’s audience segments are available today exclusively in the Eyeota Audience Marketplace and can be activated through the Eyeota Data Desk.

 

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