Digging in to Data & Analytics

By: Howard Luks

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In this exclusive interview with MarTech Advisor, Howard Luks shares tips on how to connect the dots to better understand and serve a prospect's buyer journey. 

Howard answers questions on: 

  • How to foster data and analytics to gain consumer insights 
  • Which factors influence consumer behavior in an omni-channel setup
  • How to ensure maximum transparency in audience data collected programmatically 

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