Digging in to Data & Analytics

Howard Luks

Jun 13, 2019

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In this exclusive interview with MarTech Advisor, Howard Luks shares tips on how to connect the dots to better understand and serve a prospect's buyer journey.

Howard answers questions on:

How to foster data and analytics to gain consumer insights
Which factors influence consumer behavior in an omni-channel setup
How to ensure maximum transparency in audience data collected programmatically

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