As 48%* of marketers fail to leverage their data assets, Eyeota CEO and Co-founder Kristina Prokop explains how cohort-based data onboarding enables marketers to harness the power of their first-party data and future-proof it for a cookieless world.
What will I learn?
Harness the powerful first-party data you have—in a privacy-compliant way
Transform first-party data into consumer-friendly audience cohorts to prospect and acquire new customers
Future-proof your data strategy against shifting privacy rules and regulations such as Google Chrome changes for cookieless targeting.