This month we’re examining the challenges and opportunities posed by the removal of third-party cookies for digital marketing.
Even though Google has continually kicked the can down the road on third-party cookie deprecation, the data-driven marketing industry has not been sitting idly by as this momentous sea change looms.
Today’s third-party data landscape has never been more prepared for tomorrow’s privacy-first digital landscape. Read on for helpful guidance and insights to stay equipped for what lies ahead for the post-cookie marketing and advertising world.
We understand that it remains unrealistic to rely solely on first-party data in 2023 and beyond. That's why we partnered with Digiday to produce a marketer's guide to targeting post-cookies. Download the guide to learn more about key cookieless topics such as:
In this blog, we discuss why the distinction between third-party data & third-party cookies is so important, as well as why quality third-party data is a more vital piece of sustainable marketing programs than ever before.
In this blog, we discuss how in solving for the “loss” of third-party cookies, we have an opportunity to build a more complete and more sustainable approach to data-driven marketing, both in terms of retention and acquisition.
In this blog, we acknowledge that today’s marketers understand the importance of ensuring their messaging resonates with customers on a true 1:1 level. However, the pivot toward a cookieless landscape continues to transform the tools available to brands and agencies when it comes to identifying and communicating with consumers on an individual level.