Eyeota Launches U.S. Healthcare Segments for Compliant, High-Performance Audience Targeting

Eyeota is excited to announce the launch of U.S. Healthcare Segments, now available in the Eyeota Audience Marketplace. This new offering enables advertisers to reach key healthcare audiences with precision and compliance, delivering high-performance targeting across omnichannel environments. 

The launch comes at a time of growing demand for privacy-forward, data-driven solutions in the healthcare space. Eyeota’s U.S. Healthcare Segments support advertisers seeking actionable, compliant audience data in one of the most regulated and rapidly evolving industries. 

U.S. Healthcare Segments empower marketers with: 

• Accurate and addressable healthcare audience targeting based on verified data signals 

• Omnichannel activation across programmatic, mobile, video, display, and CTV 

• Built-in privacy compliance, ensuring responsible use of sensitive audience data 

• Customizable audience strategies via Eyeota’s expert Data Desk team 

This new offering strengthens Eyeota’s portfolio of high-impact, privacy-first audience solutions, delivering powerful targeting capabilities in critical sectors of data integrity. Eyeota remains committed to supporting ethical, scalable, and effective advertising strategies across all channels as the industry continues to evolve. 

“Our healthcare segments provide advertisers with the data precision they need while upholding the highest standards in data privacy and compliance,” said Jess Saunders, VP of Global Data Partnerships and Operations. “We’re enabling smarter, more ethical advertising outcomes in a sector that demands both.” 

For custom audience strategies or support, brands and agencies can contact Eyeota’s Data Desk.