Apex Purchase Data is Now Available Through Eyeota's Audience Marketplace

Apex Purchase Data is now available through Eyeota's Audience Marketplace, giving advertisers access to a unique source of verified purchase intelligence built from real online buying behavior.

Built on domain-level purchase activity across thousands of online merchants, Apex Purchase data provides a richer understanding of consumer purchasing behaviour, revealing where consumers shop and the patterns that can help optimise audience strategies. The result is a deeper understanding of where consumers actually shop, revealing meaningful purchase patterns and affinities that help marketers build more precise audiences.

Available through Eyeota's Audience Marketplace, Apex Purchase Data enables advertisers to:

• Reach verified buyers based on actual online purchase behavior
• Discover purchase patterns and buyer affinities across online shopping destinations
• Improve audience precision with unique domain-level commerce signals
• Activate seamlessly across leading programmatic and omnichannel platforms

"Eyeota has built one of the industry's strongest marketplaces for premium audience data." said Josh Raper, VP of Marketing & Data Strategy. "We're excited to bring Apex Purchase Data to the platform, giving advertisers access to purchase insights that can help inform audience development and activation strategies.”

Apex Purchase Data is also available through Eyeota for licensing and data insights. For more information reach out to Eyeota's Data Desk. 

About Apex Purchase Data

Apex Purchase Data, is a unique source of verified online purchase intelligence built from actual consumer transactions across thousands of ecommerce websites. By capturing domain-level purchase behavior, Apex Purchase reveals shopping patterns and buyer affinities that traditional purchase datasets often miss. Marketers use Apex Purchase Data to build more precise audiences, discover new customer opportunities, suppress existing buyers, and improve campaign performance across digital channels.

About Eyeota, a Dun & Bradstreet company

Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries.