The partnership makes Dun & Bradstreet and Eyeota B2B and B2C taxonomies, along with the D&B ID Graph, available to InfoSum clients to support activation, analytics, measurement, and offline data enrichment.
NEW YORK (September 22 , 2026) — Eyeota, a Dun & Bradstreet company and global provider of B2B and B2C audience solutions, today announced a partnership with InfoSum, a WPP company and the leading data collaboration platform. Dun & Bradstreet and Eyeota-owned-and-operated digital audience taxonomy, along with the D&B ID Graph, combined with InfoSum's privacy-safe data collaboration technology, enables advertisers to reach more precise B2B and B2C audiences, build smarter models, and measure performance without moving or exposing underlying data.
Advertisers need data solutions that are both actionable and built for today’s privacy requirements. As signal loss, data fragmentation, and regulatory scrutiny continue to reshape marketing, the ability to connect trusted audience and identity assets within secure collaboration environments has become a practical requirement for responsible audience strategy. This is particularly important in B2B marketing, where audiences move between professional and consumer contexts, making it difficult to build a connected understanding of their needs and behaviors. This partnership directly addresses that gap by making Dun & Bradstreet and Eyeota B2B and B2C data available through InfoSum for privacy-safe use across planning, activation and measurement workflows.
“Marketers want to use data in ways that are both effective and responsible, but the industry has not always made that easy,” said Marc Fanelli, SVP, Global Digital Audiences & Operations at Dun & Bradstreet. “They need to understand real audiences, reach the right customers, and prove what is working, while respecting clear boundaries around how data is handled. This partnership helps close that gap by making trusted audience and identity signals usable in a secure environment where privacy is built into the workflow from the start.”
By making Eyeota and Dun & Bradstreet's global audience and identity assets available through InfoSum's patented cross-cloud technology, advertisers can activate audiences across programmatic, social, and other channels in global markets. For marketers, the value is straightforward: they can bring audience planning, activation, and measurement closer together in a secure environment, without adding more complexity to how data is handled.
"Data collaboration only works when every party in the ecosystem can trust the infrastructure it runs on,” said Valerie Mercurio, Global Head of Data Enablement at WPP. “Eyeota and Dun & Bradstreet bring some of the most trusted audience and identity assets in the market. Making these assets available through InfoSum means advertisers can access that critical B2B and B2C intelligence in a way that is both effective and privacy-safe."
With this partnership, advertisers gain a more connected and responsible path to B2B and B2C audience intelligence, one built for the realities of today's privacy landscape without sacrificing the performance outcomes that matter most.
About Eyeota, a Dun & Bradstreet company
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries.
About InfoSum
InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By enabling the connection of data sources across the marketing ecosystem without requiring data movement or exposure, InfoSum delivers the most secure, connected, and accessible data collaboration network in the world. As the foundational infrastructure underpinning WPP’s Open ecosystem, InfoSum powers trusted data collaboration across every cloud, client, and capability. Discover more at www.infosum.com.
Media Contact:
Sarah PoVey
Broadsheet Communications for Eyeota
sarah@broadsheetcomms.com