We’re excited to announce our new partnership with Buzzsaw Media, a global data and audience segment solutions provider delivering access to more than 1.4 billion consumer records across key international markets. This collaboration expands access to high-quality, deterministic audience data, enabling advertisers to reach highly precise segments, scale campaign performance, and drive more relevant customer engagement worldwide.
“We’re excited to partner with Eyeota to expand global access to Buzzsaw’s audience data and bring greater scale and precision to advertisers,” said Justin Hickey, Global GM, Programmatic at Buzzsaw Media. “By combining our diverse, behavior-driven audience intelligence with Eyeota’s global activation and identity ecosystem, we’re enabling brands and agencies to activate data seamlessly across channels, improve targeting accuracy, and drive stronger, measurable outcomes in a privacy-first environment.”
Why It Matters:
Unlocks scaled, diverse audience segments spanning consumer intent, lifestyle, retail, finance, travel, and more
Available across global markets, supporting regional and multinational campaigns
Supports privacy-conscious, omnichannel activation across programmatic, CTV, mobile, display, and emerging digital environments
About Buzzsaw Media:
Buzzsaw Media is a global data and audience segment solutions provider, delivering access to more than 1.4 billion consumer records across key international markets. Its platform enables advertisers to activate highly targeted, scalable, and privacy-conscious audience segments across leading programmatic channels to drive measurable marketing outcomes.
About Eyeota, a Dun & Bradstreet company:
Eyeota, a Dun & Bradstreet company, is a leading global provider of audience solutions empowering businesses worldwide. Brands and agencies leverage Eyeota to enrich insights, enhance personalization, and transform omnichannel targeting. The enabling ingredient pushing legacy data into digital, Eyeota’s agnostic approach to identity and global data interoperability onboards and activates data assets on behalf of data owners and publishers. Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota operates in Europe, Asia, Australia, and the Americas, creating a new infusion of technology, identity, and connectivity that modernizes data for new digital applications in over 180 countries.