The IAB recently released their The State of Data report, which showed that more than $19 billion will be spent in the US on third-party data and on the technical solutions to manage this data in 2018, which represents a 17.5% increase on 2017.
These predictions demonstrate that publishers are sitting on a treasure trove of data that is just waiting to be put to work to earn revenue for them. However they need a robust data monetization strategy in place to be able to make the most of the opportunities in front of them.
What should a publisher consider as part of their data monetization strategy to ensure they stand the best chance of reaching their revenue goals?