Reach real people with precision across both business and consumer channels.
By integrating professional and consumer data into a single, privacy-first identity graph, marketers gain a precise view of individuals across every channel. This results in sharper targeting, reduces spend inefficiencies, and improves campaign outcomes at every stage of the customer journey.
At the core of this solution is the creation of IPPs – comprehensive person-level identities enriched with business roles, personal attributes, intent signals, and engagement behaviors. IPPs allow you to activate audiences with relevance, consistency, and scale.
Activate campaigns with confidence across email, mobile, social, CTV, display, and direct mail—backed by consistent identity.
Use person-level data to identify and reach high-value segments that mirror your most effective customer profiles.
Build enriched profiles that include behavioral signals, job roles, purchase intent, and demographic attributes to tailor messaging.
Eliminate data fragmentation and gain full visibility into performance across touchpoints for smarter optimization.
The trusted source for B2B and B2C enrichment.
136M+ professional contacts, 250M+ consumer contacts, and 83M+ B2B2C linkages
Verified, privacy-first data certified by IAB Tech Lab, Neutronian, ISO 27001 and more
From household brands to emerging businesses, marketers rely on D&B for scalable identity solutions tailored to their markets
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