Direct-to-consumer brands leverage data to effectively market to their customers, using channels, messages and even real-world experiences in ways that allow them to create touchpoints that engage all along the path to purchase.
Brands can catch up, and even get ahead, but they need to start recognizing how critical data is to their success—and their survival. It’s not too late for most retailers, and there are some steps they can take to begin embracing data starting tomorrow.
