Ad Tech 'Buying Spree' Not Over Yet

Speaking to AdNews, Eyeota international managing director Aaron Jackson said the ad tech buying spree is by no means over and more consolidation is inevitable, as data continues to lure companies in. He stresses that market contraction should not "cause concern".


How Global Data Marketplace Eyeota Prepared For GDPR

Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used. Aaron Jackson, Eyeota's Managing Director, International shares his advice about how to build a business with privacy at the heart of it.


Top Trends that will Drive B2B Digital Growth in 2019

According to the IAB B2B Committee, programmatic and account-based marketing will be the top themes for B2B marketers in 2019. Derek Klimkowski, Head of Demand Sales for Eyeota shares his thoughts on the topic alongside other industry leaders.

Blog, Features, Marketing, Customer, Digital Advertising, gdpr

Eyeota 2019 Predictions: Data and the Ecosystem

By: Elissa Reiling, VP Marketing

As we close out a landmark year for audience data, let's take a look at what industry trends and developments we predict we'll see in 2019.

Blog, Features, Marketing, Customer, Audience Data Summit, Digital Advertising, gdpr

How the Eyeota Audience Data Summits Reflected A Year Of Change.

By: Aaron Jackson, Managing Director International

2018 has indeed been a year of change. Across the digital advertising economy in Europe, the swell of new legislation caused a wave of internal and external adjustments for brands and businesses in an effort to navigate the new regulations. 


Improving revenue with programmatic advertising

Eyeota SEA GM Priya Khatri talks to Malaysia-based media outlet The Star about how data can play a crucial role in helping brands humanise their engagement with customers and build more meaningful relationships.


The Power of Truly Global Data: Taboola Interview with Jill Orr, COO

Taboola sat down with Jill Orr, COO of Eyeota, to discuss what is relevant for advertisers today when considering third-party data solutions and how they can best incorporate new information into their marketing strategies.

Blog, Features, Marketing, Business Development

Data Owners: Unwrap New Revenue Opportunities this Holiday Season

By: Katie Arena, Regional Marketing Manager, Americas


New Hires and Offices, Press Releases, APAC, Singapore

Eyeota Bolsters APAC Presence with Two Key Team Appointments

Rohiet Ghildyaal and Christine Siholina join the expanding Singapore team to drive new business with local advertisers, agencies, data owners and research companies.

New Hires and Offices, Press Releases, Americas

Eyeota Appoints Chris Emme as Managing Director, Americas

Industry Veteran to Drive Company’s Strategic Client Engagement & Overall Business Growth across the Americas.

Blog, Features, Marketing

The Marketing Funnel Is Now Audience-Shaped

By: Elissa Reiling, VP Marketing

You may have noticed that Eyeota has a brand-new look. It's bolder, fresher and brighter than ever before but most importantly, it now better reflects our focus on audiences and how we are uniquely set up to help marketers and data owners understand their audiences better.

Partnership, Audience Data, Press Releases, APAC

Eyeota and Experian Expand Partnership With New Data Sets in Malaysia and Indonesia

Eyeota, the global leader in audience data, expands its partnership with Experian, a leading global information services company, making audience segments available to marketers and media buyers in Malaysia and Indonesia.  

The expanded partnership addresses the growing demand for audience data worldwide, and is an extension of Eyeota’s existing relationship with Experian in the United States, Australia, Japan, Hong Kong, Singapore, New Zealand, the United Kingdom, and Germany.

Blog, Features

Beyond Retargeting: Reach New Audiences for Better Prospecting

By: Chris Emme, MD Americas

Re-targeting is an established part of most marketers’ digital strategy. Marketers see this an intelligent way to reach customers that have shown a clear interest in their products. However, there is a limit to how much of your own first party data that you can use so how do you reach similar audiences without repeatedly targeting your current prospects?


Eyeota, TwentyCi Deliver Enriched Real Estate Audiences

Eyeota, the global leader in audience data, and TwentyCi, a data science company specialising in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership. Paul Hickey, Director of Digital Solutions at TwentyCi, says, "We have seen that audiences at significant home-moving stages have a higher propensity to spend on categories such as auto, retail and finance. TwentyCi is very excited to partner with Eyeota to connect brands and marketers to this potentially high-spending audience."


4 Ways Data Can Influence Consumers Along Their Buying Journey

U.S. car sales are estimated to reach 16 million this year. Original equipment manufacturers (OEMs) are doubling down on new designs, technology innovations and differentiating services to boost sales and win back customers.


Industry Profile: Eyeota GM ANZ Peter Hunter

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to Eyeota general manager for Australia-New Zealand, Peter Hunter.


Priya Khatri Selected as Women to Watch in 2018

There's nothing like a few sessions judging the entries submitted to our annual Women to Watch list to make one feel one should really be working harder. Our judging team, made up of senior editorial members of Campaign Asia-Pacific, felt that this year's collection of over 100 entries was stronger than ever, and the sheer scale of achievements of the final 40 women we narrowed the list down to makes for quite phenomenal reading.

Press Releases

Howard Luks Joins Eyeota to Lead Data Products and Platform Partnerships

Eyeota hires Howard Luks as Senior Vice President, Data Products and Partnerships. In this newly created role, Howard will focus on global distribution partnerships, channel integrations and data, and direct the global platforms team out of New York.


U.S. Leads In Data Buys For Back-To-School Campaigns

Data segments bought for back-to-school shopping campaigns varied greatly across industries. While some advertisers focused on interest, others were geared sharply toward sociodemographic.

Blog, Features

5 Myths About Audience Data and Programmatic

By: Priya Khatri, GM SEA

The programmatic buying of digital ads has transformed the display market over the last few years. The proportion of display ads bought programmatically continues to rise year on year - The Boston Consulting Group estimates that the total digital display and video ad market in APAC will increase from $14.5 billion in 2017 to $19.0 billion in 2020 and that programmatic’s share will rise from 19% to 36% over this period. And the ever-expanding display LumaScape demonstrates just how many moving parts the modern marketer has to juggle. Therefore it makes sense that third-party audience data can sometimes get overlooked as there remains some common misconceptions about the role it can play.

Blog, Features

APAC Inertia Holding Back Adoption of Third-Party Data

By: Priya Khatri, GM SEA

When Eyeota first started in 2010, programmatic buying of inventory was just starting to take off, but there was a dire lack of quality third-party audience data. So, the company was born to fill this gap in the market.

New Hires and Offices, Press Releases

Pieter de Zwart Joins Eyeota as Chief Technology Officer

Eyeota hires Pieter de Zwart as Chief Technology Officer to lead the company’s technology strategy and spearhead the development of Eyeota’s global audience platform. 


AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

A large majority of Australians believe it is unacceptable for companies to collect personal data to tailor ads, but few actually do something about it.

Some 92% said it was unacceptable for organisations to collect personal financial data, while 89% said likewise for health and financial data, and another 89% said companies should not be scraping contents of messages or email for the purpose of tailoring ads and offers to consumers.

New Hires and Offices, Americas, Press Releases

Eyeota Expands in Midwest, Appoints Jamie Jager to Director, Agency Sales

Jamie Jager joins Eyeota as Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada.


Identifying Travel Patterns Improves Ad Targeting For Other Categories

If you market to travelers, which many marketers do, considering lifestyles shouldn't be an option. Travel plans can tell marketers a lot about a consumer's lifestyle and buying habits such as the type of climate they prefer, annual amount they will spend on non-discretionary items, and preferences for either low-dollar or high-dollar brands.

New Hires and Offices, Press Releases

Eyeota Appoints Elissa Reiling to Vice President of Global Marketing

Eyeota taps Elissa Reiling as Vice President, Marketing, to lead its global marketing and communications initiatives.


Eyeota delivers insights into automotive purchase intentions across Australia

Eyeota, a global leader in audience data, has released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas: the typical Aussie; millennials; baby boomers and gen X; men; women; luxury buyers.


AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Eyeota, a leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ's Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace.


B2B Marketing Insights: Account Based Marketing and Programmatic Drive B2B Engagement and Relevance

With the first quarter of 2018 behind us, we asked IAB B2B Committee members what the key trends for remainder 2018 will be for B2B marketing. Two top B2B trends stood out from the insights that IAB members provided:


'Keep looking forward': Exceptional Women of the World featuring Kristina Prokop, Eyeota

Kristina Prokop, co-founder and executive vice president of special ops at Eyeota in Berlin, has come a long way since growing up near Niagara Falls, New York. After graduating with a biology degree and moving to San Francisco, Prokop gravitated towards the adtech space.


Mixing Blockchain with Programmatic

Marketers in adland have few conversations these days that don't weave in the words "blockchain" or "programmatic." From display to video and now radio, companies like the streaming music service Pandora have found and embraced automation, whether ad serving and ad verification or something marketers have come to know as smart contracts.


Marketers reveal even more challenges for 2017

Marketers love to try their hand at predicting the future. But for every opportunity the future brings, there are hurdles and roadblocks that can potentially stand in the way. Whatever the trends shape up to be, it's perhaps even more important to foresee the unique challenges coming down the pipe as we get further into 2017. The marketing industry, fortunately, is no stranger to meeting the challenges of the day.


Top 4 Tips for Global Expansion

With more of the world connecting via the Internet, the time is ripe for brands to expand out of their state, country, or region. But, though connectivity has reached nearly the entire globe, there are still pitfalls in conducting a successful global brand expansion. Here are four tips for brands to strategize a successful global build.

New Hires and Offices, Press Releases

Eyeota Appoints Jill Orr as Chief Operating Officer

Eyeota announces the appointment of Jill Orr as Chief Operating Officer.


Oracle, Eyeota Partner To Boost Global Engagement

Oracle Marketing Cloud announced a partnership on Thursday to add Eyeota's audience insights to the Oracle Data Management Platform. The company hopes that Eyeota's data will significantly expand a marketer's ability to target and personalize communication in campaigns outside of the United States.


F.Y.I. Eyeota Appoints Peter Hunter as ANZ General Manager

Former Quantcast ANZ commercial director Peter Hunter has been appointed to lead the local operations of programmatic data service, Eyeota.


One on One: Kevin Tan Talks Depth of Data

Kevin Tan, CEO of Eyeota, talks about bringing the brand's big audience data capabilities to the United States.

Partnership, Audience Data, Press Releases, Americas

Neustar Partners with Eyeota to Bring AdAdvisor Audiences to More Global Brands

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

Partnership, Audience Data, Press Releases, APAC

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.

Partnership, Americas, Audience Data, EMEA, Press Releases

Eyeota Teams with Nativo to Infuse Global Audience Data into Native Advertising Technology Platform

Eyeota and Nativo, the leading native advertising technology platform, today announced a partnership to enable premium publishers, brand marketers and agencies to leverage audience data to optimize and strengthen native and content advertising campaigns across a global footprint of supply.

Partnership, Americas, Audience Data, EMEA, Press Releases

Eyeota Expands Consumer Audience Data Offering with YouGov Partnership

Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.

Branded Data Partners, Partnership, EMEA, Press Releases

GfK and Eyeota consumer purchasing-power retail data available to advertisers across Europe

“Retail Purchasing Power” and “Purchasing Power for Retail Product Lines” now available to improve accuracy of targeting consumers online according to their offline shopping habits


Digital Advertisers Bought More Varieties of Data in 2016

There's an incomprehensible amount of audience data flowing around the digital ad market, and a new report suggests advertisers are investing more money to layer data onto their ad buys. They're selective about it, though.