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Eyeota at ATS Singapore 2015

by Dominic Seah on

We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.

The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.

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Topics: Programmatic, Thought Leadership, Events, Southeast Asia (SEA)

Ad Tech Vendors offer new capabilities for Customer Targeting

by Dominic Seah on

Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity

The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

Eyeota at the IAB RTA conference in UK

by Dominic Seah on

Eyeota attended the annual IAB RTA conference at the incredible venue of the British Museum, a marriage of old and new.

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Topics: Audience Data, Programmatic, Thought Leadership, Events, EMEA

Innovation and Insight: Needs of Ecommerce

by Dominic Seah on

In a guest opinion piece for Retail Gazette, Eyeota CEO Kevin Tan writes about the critical role of innovation in today’s increasingly competitive online business world. As start-ups are catching the attention – and sales – of consumers, even the most-established companies are pressed to find new strategies to maintain profits. This is especially true in ecommerce.

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Topics: Audience Data, Programmatic, Thought Leadership

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