Kristina Prokop. CEO, writes for streetfightmag.com: If you ask ten people what data quality means, you’ll get ten different answers.
What’s more, you’ll also find that the majority of folks don’t know where their data comes from or how it’s stitched together. To be fair, it’s all very complex stuff — and that’s just one reason it needs to be standardized. After all, data quality is vitally important to most brand marketers and other business decision makers. They deserve to have standards around it.
In the midst of the global challenges Coronavirus (COVID-19) poses for all of us, it is critical that we all focus on what is most important - the safety and health of our families, our communities and our employees, clients and partners. Eyeota has been focusing on measures to minimize all potential risk factors while maintaining the high levels of service and responsiveness you are accustomed to.
We recently hosted a session on "Why data quality and transparency matter" with the IAB Tech Lab and Neutronian. Read my top 3 takeaways from the session here.
