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Eyeota and Experian announce partnership with launch of Mosaic Digital

by Dominic Seah on

SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

Eyeota at ATS Singapore 2015

by Dominic Seah on

We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.

The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.

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Topics: Programmatic, Thought Leadership, Events, Southeast Asia (SEA)

ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens

by Dominic Seah on

 

Kevin Tan, CEO at Eyeota, at ATS Singapore.

Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.

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Topics: Audience Data, Programmatic, Events, Southeast Asia (SEA)

SEA Audience Data Spend Rises Six-fold in Q4

by Dominic Seah on

Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.

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Topics: Audience Data, APAC, Eyeota Index, Advertiser, Southeast Asia (SEA)

Eyeota Partnership With Mediaquark Brings Hyper-Local Audience Data To The Southeast Asia Marketplace

by Dominic Seah on

Eyeota, the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, and Europe, signs partnership agreement with MediaQuark, a leading programmatic intelligence company, to provide targeted data segments for Southeast Asian audiences.

Lack of local data has impeded targeted campaign planning at scale in Southeast Asia (SEA) up to now. A new partnership between Eyeota and MediaQuark seeks to address this problem by providing advertisers access to high-quality, hyper-local audience profiles for the first time.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

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