SINGAPORE, 29 JULY 2015: Eyeota – the global leader for local audience data with over 1.3 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its second quarterly Eyeota Index report.Read More
We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.
The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.Read More
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.Read More
Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity
The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.Read More
In the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to decouple your audience from specific content. Yes, content still matters. But programmatic tech, in theory, allows your to follow your audience everywhere -- not just where it’s obvious.Read More
SINGAPORE, 21 May 2015: Eyeota – the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its inaugural report, the Eyeota Index.
The Eyeota Index Q4 2014 has revealed that brands are spending more on audience data worldwide. Globally, the biggest spender was the automotive sector, in particular luxury vehicle brands, with advertisers willing to pay a higher price for intent data in order to reach potential buyers. Overall, the sectors’ data spend increased by 77% during the quarter.Read More
Eyeota is proud to be one of the sponsors at this year's I-COM Global Summit 2015 - join Kevin Tan, CEO and Christofer Sandberg, CTO at Eyeota.Read More
SINGAPORE, 31 March 2015: Eyeota – the global leader for local audience data – observed a rise in B2B audience data being purchased worldwide during Q4 2014, in tandem with growing global demand for B2B audience data.
The increased spend in B2B audience data has created massive opportunities for B2B advertisers to reach their target audiences. Instead of having to compete with consumer brands to find online audiences previously, B2B advertisers can now employ in-depth targeting techniques to reach a specific target audience.
The rise in B2B audience data spend signals a significant shift in the digital advertising landscape, as more B2B advertisers are likely to allocate more of their ad spend to digital.
In a guest opinion piece for Retail Gazette, Eyeota CEO Kevin Tan writes about the critical role of innovation in today’s increasingly competitive online business world. As start-ups are catching the attention – and sales – of consumers, even the most-established companies are pressed to find new strategies to maintain profits. This is especially true in ecommerce.Read More