Eyeota Blog

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Eyeota and Experian announce partnership with launch of Mosaic Digital

by Dominic Seah on

SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

Press Release: Eyeota renews its EDAA Trust Seal with ABC

by Dominic Seah on

LONDON, 8 JULY 2015: Eyeota has received the EDAA Trust Seal from independent industry Certification Provider ABC for the second year in a row, demonstrating its continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

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Topics: Press Releases, EMEA, Branded Data Partners

Aaron Jackson joins Eyeota as Head of Data Acquisitions & Partnerships

by Dominic Seah on

SINGAPORE, 5 May 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion.

Aaron Jackson has joined Eyeota as Head of Data Acquisitions & Partnerships based in its London office. In his new role, Jackson will focus on helping publishers and offline data owners activate and monetise their audience data assets online.

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Topics: Press Releases, New Hires and Offices

Barry Adams joins Eyeota as Chief Revenue Officer

by Dominic Seah on

LONDON, 27 April 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion. Former Experian Marketing Services GM Barry Adams has joined Eyeota as Chief Revenue Officer, based in its London office.

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Topics: Press Releases, New Hires and Offices

Eyeota is one of the sponsors at I-COM Global Summit 2015

by Dominic Seah on

Eyeota is proud to be one of the sponsors at this year's I-COM Global Summit 2015 - join Kevin Tan, CEO and Christofer Sandberg, CTO at Eyeota.

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Topics: Press Releases, Audience Data, Programmatic, EMEA, Events

Eyeota Partners With Netsprint To Offer Hyper-Local Audience Data To The Polish Programmatic Marketplace

by Dominic Seah on

POLAND, 8 APRIL 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Europe, Asia-Pacific, Australia and the Americas - has partnered with Netsprint, a leading programmatic intelligence company, to provide targeted data segments for Polish audiences.

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Topics: Press Releases, Audience Data, Branded Data Partners, Partnership

Global Rise in B2B Audience Data Purchased in Q4 2014

by Dominic Seah on

SINGAPORE, 31 March 2015: Eyeota – the global leader for local audience data – observed a rise in B2B audience data being purchased worldwide during Q4 2014, in tandem with growing global demand for B2B audience data.

The increased spend in B2B audience data has created massive opportunities for B2B advertisers to reach their target audiences. Instead of having to compete with consumer brands to find online audiences previously, B2B advertisers can now employ in-depth targeting techniques to reach a specific target audience.

The rise in B2B audience data spend signals a significant shift in the digital advertising landscape, as more B2B advertisers are likely to allocate more of their ad spend to digital.

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Topics: Press Releases, Audience Data, Programmatic, Branded Data Partners, Partnership

And Then There Were Five: Eyeota Announces New Office

by Dominic Seah on

(L-R John Woolley and Peter Wallace)

Following significant growth in the use of our audience data by UK advertisers in the last 12 months, we have officially opened a new office in London.

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Topics: Press Releases, EMEA, New Hires and Offices

Eyeota Partnership With Mediaquark Brings Hyper-Local Audience Data To The Southeast Asia Marketplace

by Dominic Seah on

Eyeota, the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, and Europe, signs partnership agreement with MediaQuark, a leading programmatic intelligence company, to provide targeted data segments for Southeast Asian audiences.

Lack of local data has impeded targeted campaign planning at scale in Southeast Asia (SEA) up to now. A new partnership between Eyeota and MediaQuark seeks to address this problem by providing advertisers access to high-quality, hyper-local audience profiles for the first time.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

Eyeota’s DMP clients can now instantly activate data in DoubleClick Ad Exchange

by Dominic Seah on

Eyeota, a leading international audience targeting data technology company for agencies, advertisers, and publishers, announces it is now a Google certified DMP partner.

Google has certified Eyeota as an approved third party data vendor to run on DoubleClick Ad Exchange.

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Topics: Press Releases, Audience Data, Data Marketplace

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