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Eyeota and Experian announce partnership with launch of Mosaic Digital

by Dominic Seah on

SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

Eyeota Partners With Netsprint To Offer Hyper-Local Audience Data To The Polish Programmatic Marketplace

by Dominic Seah on

POLAND, 8 APRIL 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Europe, Asia-Pacific, Australia and the Americas - has partnered with Netsprint, a leading programmatic intelligence company, to provide targeted data segments for Polish audiences.

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Topics: Press Releases, Audience Data, Branded Data Partners, Partnership

Global Rise in B2B Audience Data Purchased in Q4 2014

by Dominic Seah on

SINGAPORE, 31 March 2015: Eyeota – the global leader for local audience data – observed a rise in B2B audience data being purchased worldwide during Q4 2014, in tandem with growing global demand for B2B audience data.

The increased spend in B2B audience data has created massive opportunities for B2B advertisers to reach their target audiences. Instead of having to compete with consumer brands to find online audiences previously, B2B advertisers can now employ in-depth targeting techniques to reach a specific target audience.

The rise in B2B audience data spend signals a significant shift in the digital advertising landscape, as more B2B advertisers are likely to allocate more of their ad spend to digital.

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Topics: Press Releases, Audience Data, Programmatic, Branded Data Partners, Partnership

Eyeota Partnership With Mediaquark Brings Hyper-Local Audience Data To The Southeast Asia Marketplace

by Dominic Seah on

Eyeota, the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, and Europe, signs partnership agreement with MediaQuark, a leading programmatic intelligence company, to provide targeted data segments for Southeast Asian audiences.

Lack of local data has impeded targeted campaign planning at scale in Southeast Asia (SEA) up to now. A new partnership between Eyeota and MediaQuark seeks to address this problem by providing advertisers access to high-quality, hyper-local audience profiles for the first time.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

Eyeota Announces Partnership with The Media Trust To Bring World-Class Protection Solutions to Online Publishers in Asia Pacific and Europe

by Dominic Seah on

Eyeota, the world’s largest international audience data marketplace, today announced a partnership with The Media Trust, a global leader in monitoring and protecting the online and mobile advertising ecosystems, to provide world-class transparency, verification and protection tools to Eyeota’s publishers and data providers across the globe.

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Topics: Press Releases, Publisher, Audience Data, Partnership

Adap.tv announces integration to use Eyeota data

by Dominic Seah on

Partnership With Eyeota Brings Access to More Real-time Data for Media Planners

Adap.tv today announced a partnership with Eyeota, the region’s leading audience data marketplace, offering deeper analytics to support Adap.tv’s programmatic capabilities. Campaigns can now be planned and delivered using a deeper data set, building knowledge and enabling precision targeting that will drive campaign efficiencies.

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Topics: Press Releases, Programmatic, Branded Data Partners, Partnership

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