LONDON, 8 JULY 2015: Eyeota has received the EDAA Trust Seal from independent industry Certification Provider ABC for the second year in a row, demonstrating its continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).Read More
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.Read More
POLAND, 8 APRIL 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Europe, Asia-Pacific, Australia and the Americas - has partnered with Netsprint, a leading programmatic intelligence company, to provide targeted data segments for Polish audiences.Read More
SINGAPORE, 31 March 2015: Eyeota – the global leader for local audience data – observed a rise in B2B audience data being purchased worldwide during Q4 2014, in tandem with growing global demand for B2B audience data.
The increased spend in B2B audience data has created massive opportunities for B2B advertisers to reach their target audiences. Instead of having to compete with consumer brands to find online audiences previously, B2B advertisers can now employ in-depth targeting techniques to reach a specific target audience.
The rise in B2B audience data spend signals a significant shift in the digital advertising landscape, as more B2B advertisers are likely to allocate more of their ad spend to digital.
Partnership With Eyeota Brings Access to More Real-time Data for Media Planners
Adap.tv today announced a partnership with Eyeota, the region’s leading audience data marketplace, offering deeper analytics to support Adap.tv’s programmatic capabilities. Campaigns can now be planned and delivered using a deeper data set, building knowledge and enabling precision targeting that will drive campaign efficiencies.Read More