Blog

Audience Data, third-party data, marketing strategy

How Data Will Save Brands In This Recession

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota
As the world teeters on the edge of a global recession, many companies are coming to terms with potential — if not actual — sales losses as consumers start to pull back on spending. Eyeota's Trent Lloyd talks to B&T about how investing in data will help position brands to emerge strongest on the other side of the downturn.
Audience Data, data enrichment, personalization

Personalisation and prospecting: A marketer’s guide to data enrichment

By: Kristina Prokop, CEO & Co-founder
Kristina Prokop, CEO and co-founder at Eyeota, asks: How can today's marketers understand more about who their customers are, and use that information not only to boost customer retention, but to increase new customer acquisition?
Exchanging gifts at dinner table
Audience Data, eyeota, Holiday Campaigns

Level up your holiday advertising campaigns with a Data-Driven approach

By: Eyeota
Eyeota enables marketers to optimize their holiday campaign expenditure and maximize reach with their qualified, privacy-compliant audience data.
eyeota mobile switcher audiences
Audience Data, telecommunications, mobile, omnichannel targeting, mobile audiences, telco

Eyeota Mobile Switcher and Subscriber Audiences

By: Eyeota

Did you know? According to eMarketer, the US telecom industry will be the fourth-largest spender in digital advertising this year, with $13.99 billion spent on digital ads. Eyeota can help you optimize your digital ad spend to reach the right customers.

Audience Data, Digital Advertising

Why Data Quality Matters - Part Three

By: Eyeota

The tech regulatory spotlight has shifted recently, away from data privacy and ownership issues towards those around anti-trust and fake news. The public have been largely made aware of the issues and regulators have sought to address them. Now the industry can continue to move forward with perhaps less heated scandal and a more nuanced approach to regulation.

Read on to find out more in Part Three of our 'Why Data Quality Matters' series.