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Ad Tech Vendors offer new capabilities for Customer Targeting

by Dominic Seah on

Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity

The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

ADTRADER 2015: Video Interview with Kristina Prokop, Co-Founder at Eyeota

by Dominic Seah on

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Topics: Audience Data, EMEA, Events, Data Marketplace

More APAC Brands Turning to Audience Data; Roy Morgan, AdNear to Offer Mobile Consumer Analytics in ANZ

by Dominic Seah on

In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.

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Topics: Audience Data, APAC, Eyeota Index, Branded Data Partners

Kevin Tan's Speech on Data & Creativity

by Dominic Seah on

Eyeota sponsored the Data Creativity Awards at the i-com summit in Spain recently. This was the 3rd edition of the Data Creativity Awards, which acknowledges the most creative people & companies in achieving business value by leveraging value from data.

Kevin Tan, CEO at Eyeota, spoke about Data and Creativity at the gala dinner. Here is his speech:

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Topics: Audience Data, EMEA, Events, Kevin Tan

Eyeota Announces Partnership with The Media Trust To Bring World-Class Protection Solutions to Online Publishers in Asia Pacific and Europe

by Dominic Seah on

Eyeota, the world’s largest international audience data marketplace, today announced a partnership with The Media Trust, a global leader in monitoring and protecting the online and mobile advertising ecosystems, to provide world-class transparency, verification and protection tools to Eyeota’s publishers and data providers across the globe.

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Topics: Press Releases, Publisher, Audience Data, Partnership

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