Eyeota Blog

by on

Eyeota Q1 Index Reveals Global Audience Data Trends

by Dominic Seah on

SINGAPORE, 29 JULY 2015: Eyeota – the global leader for local audience data with over 1.3 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its second quarterly Eyeota Index report.

Read More

Topics: Audience Data, Programmatic, Eyeota Index

ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens

by Dominic Seah on

 

Kevin Tan, CEO at Eyeota, at ATS Singapore.

Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.

Read More

Topics: Audience Data, Programmatic, Events, Southeast Asia (SEA)

Ad Tech Vendors offer new capabilities for Customer Targeting

by Dominic Seah on

Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity

The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.

Read More

Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

SEA Audience Data Spend Rises Six-fold in Q4

by Dominic Seah on

Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.

Read More

Topics: Audience Data, APAC, Eyeota Index, Advertiser, Southeast Asia (SEA)

ADTRADER 2015: Video Interview with Kristina Prokop, Co-Founder at Eyeota

by Dominic Seah on

Read More

Topics: Audience Data, Events, Data Marketplace, EMEA

Marketers Investing In More Audience Data; Expenditure Up 37% In U.S.

by Dominic Seah on

In the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to decouple your audience from specific content. Yes, content still matters. But programmatic tech, in theory, allows your to follow your audience everywhere -- not just where it’s obvious.

Read More

Topics: Audience Data, Programmatic, Eyeota Index

More APAC Brands Turning to Audience Data; Roy Morgan, AdNear to Offer Mobile Consumer Analytics in ANZ

by Dominic Seah on

In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.

Read More

Topics: Audience Data, APAC, Eyeota Index, Branded Data Partners

Infographic: Global Trends in Audience Data Expenditure

by Dominic Seah on

Eyeota has released its inaugural Eyeota Index that tracks global trends in audience data expenditure. Which advertising sectors are leading the way in audience data usage, and what segments are they buying? This was published in Econsultancy's "10 most insightful digital marketing stats from this week".

Click below to expand the full infographic.

Read More

Topics: Audience Data, Eyeota Index, Infographic

Kevin Tan's Speech on Data & Creativity

by Dominic Seah on

Eyeota sponsored the Data Creativity Awards at the i-com summit in Spain recently. This was the 3rd edition of the Data Creativity Awards, which acknowledges the most creative people & companies in achieving business value by leveraging value from data.

Kevin Tan, CEO at Eyeota, spoke about Data and Creativity at the gala dinner. Here is his speech:

Read More

Topics: Audience Data, EMEA, Events, Kevin Tan

Eyeota Launches Eyeota Index

by Dominic Seah on

 

SINGAPORE, 21 May 2015: Eyeota – the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its inaugural report, the Eyeota Index.

The Eyeota Index Q4 2014 has revealed that brands are spending more on audience data worldwide. Globally, the biggest spender was the automotive sector, in particular luxury vehicle brands, with advertisers willing to pay a higher price for intent data in order to reach potential buyers. Overall, the sectors’ data spend increased by 77% during the quarter.

Read More

Topics: Audience Data, Programmatic, Eyeota Index

Sign Up for Blog Updates

Dotted-Line_Blue.png

Recommended Post


Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different regions and advertiser sectors in 2016. Read More

Recent Posts

Dotted-Line_Green.png
Audience Report
Dotted-Line_Blue.png
Eyeota & Kantar TGI joint insights
Dotted-Line_Blue.png
Eyeota - Skimlinks_Retail Insights
Dotted-Line_Blue.png

This post was written by