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Eyeota Certified Data
Audience Data, Privacy & Verification, data certification

Eyeota’s Quality Certified Data Outperforms Non-Certified Data Across Multiple Performance Metrics

By: Eyeota

Eyeota, has announced the results of new campaign tests as a part of its dual certification from independent data verification platform Neutronian and IAB Tech Lab. These recertifications come closely on the heels of Eyeota’s designation as the top-ranked data provider in the world for data privacy and clearly demonstrate that certified data performs better for marketers across several metrics.

Audience Data, Thought Leadership, B2B, audience targeting

For Your 2023 Digital Ad Investments to Succeed, You've Got to Invest in Data

By: Kristina Prokop, CEO & Co-founder
Despite fears of a global recession, 89% of CMOs and marketing leaders say they’re planning to increase their marketing investments in the coming year, with 44% expecting those increases to be substantial. Kristina Prokop, CEO & Co-founder of Eyeota shares with AdWeek how investing in data strategies will help agencies achieve their goals in 2023.
Audience Data, third party cookies, data, Audience Identity Resolution, third-party data

Why 2023 will usher in a third-party data renaissance

By: Eyeota
Marketers have been riding a years-long roller coaster regarding new privacy laws and policies governing how they can use data to guide their campaigns and customer relationships. At every turn, they’ve received a constant piece of advice: to avoid disruption in third-party data availability, build first-party data assets. 
Audience Data, data, Strategy, audience targeting

Data Strategies to Weather a Recession

By: Rob Armstrong, Senior VP of Product, Eyeota
In this exclusive article for ExchangeWire, Rob Armstrong, senior vice president of product,  Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation.
Audience Data, third-party data, marketing strategy

The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right.

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. Eyeota's Trent Lloyd talks to AdExchanger about why that might not be a bad thing.