SINGAPORE, 29 JULY 2015: Eyeota – the global leader for local audience data with over 1.3 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its second quarterly Eyeota Index report.Read More
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region.Read More
Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity
The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.Read More
Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.Read More
In the programmatic ad-buying world, audience data has become increasingly important. And that's because one of the promises of programmatic is the ability to decouple your audience from specific content. Yes, content still matters. But programmatic tech, in theory, allows your to follow your audience everywhere -- not just where it’s obvious.Read More
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.Read More
Eyeota has released its inaugural Eyeota Index that tracks global trends in audience data expenditure. Which advertising sectors are leading the way in audience data usage, and what segments are they buying? This was published in Econsultancy's "10 most insightful digital marketing stats from this week".
Click below to expand the full infographic.Read More
Eyeota sponsored the Data Creativity Awards at the i-com summit in Spain recently. This was the 3rd edition of the Data Creativity Awards, which acknowledges the most creative people & companies in achieving business value by leveraging value from data.
Kevin Tan, CEO at Eyeota, spoke about Data and Creativity at the gala dinner. Here is his speech:Read More
SINGAPORE, 21 May 2015: Eyeota – the global leader for local audience data with over 1 billion uniques from publishers across Asia-Pacific, Australia, Europe and the Americas – has released its inaugural report, the Eyeota Index.
The Eyeota Index Q4 2014 has revealed that brands are spending more on audience data worldwide. Globally, the biggest spender was the automotive sector, in particular luxury vehicle brands, with advertisers willing to pay a higher price for intent data in order to reach potential buyers. Overall, the sectors’ data spend increased by 77% during the quarter.Read More