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SEA Audience Data Spend Rises Six-fold in Q4

by Dominic Seah on

Brands are spending more on audience data worldwide with the automotive sector leading globally, especially the luxury vehicle brands. This is because the advertisers are willing to pay a higher price for intent data in order to reach potential buyers, highlighted the Eyeota Index report. Overall, the sectors’ data spend increased by 77 per cent during the quarter.

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Topics: Audience Data, APAC, Eyeota Index, Advertiser, Southeast Asia (SEA)

More APAC Brands Turning to Audience Data; Roy Morgan, AdNear to Offer Mobile Consumer Analytics in ANZ

by Dominic Seah on

In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.

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Topics: Audience Data, APAC, Eyeota Index, Branded Data Partners

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