Eye on the Industry

Sydney, Australia -- October 15, 2019 -- Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced the expansion of its offering in Oceania by partnering with New Zealand-based DOT Loves Data, a data company that joins the dots between data science, marketing, and business strategy to develop data analysis products.

Eyeota, the global leader in audience data, expands its partnership with Experian, a leading global information services company, making audience segments available to marketers and media buyers in Malaysia and Indonesia.  

The expanded partnership addresses the growing demand for audience data worldwide, and is an extension of Eyeota’s existing relationship with Experian in the United States, Australia, Japan, Hong Kong, Singapore, New Zealand, the United Kingdom, and Germany.

Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.