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Let’s Stop Treating Third-Party Data Like Third-Party Cookies

By: Trent Lloyd, Co-founder and Head of Brand Solutions, Eyeota

There’s a lot of uncertainty swirling around the media industry right now, so let’s dispel at least one alarming bit of confusion: third-party cookies and third-party data are not one and the same. To treat them as the same thing is to fundamentally cripple your marketing strategy going forward. Trent Lloyd, Co-founder & Head of APAC at Eyeota shares his thoughts with Mumbrella.

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B2B

Audience Data Sessions: Q&A with PubMatic

By: Sam Marc, Senior Director of Addressable Solutions at PubMatic

Q&A with Sam Marc, the Senior Director of Addressable Solutions at PubMatic, who speaks with Eyeota about their current partnership and future plans.

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Aaron Jackson - Chief Growth Officer, Eyeota
data enrichment

The CDP Shortcoming That The Industry Needs To Address

By: Aaron Jackson, Chief Growth Officer
Aaron Jackson, Chief Growth Officer at Eyeota, discusses what needs to change in order for customer data platforms (CDPs) to keep up with the times.
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Audience Data

Personalisation and prospecting: A marketer’s guide to data enrichment

By: Kristina Prokop, CEO & Co-founder
Kristina Prokop, CEO and co-founder at Eyeota, asks: How can today's marketers understand more about who their customers are, and use that information not only to boost customer retention, but to increase new customer acquisition?
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