Eyeota Blog

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Dominic Seah

Dominic is our Marketing Assistant based in Singapore. A keen student of the programmatic world, he also enjoys food, Arthurian legend and all things jazz.
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Recent Posts

Eyeota and Experian announce partnership with launch of Mosaic Digital

by Dominic Seah on

SINGAPORE, 13 JULY 2015: Eyeota – the global leader for local audience data – and Experian, one of the world’s leading global information services organisations, have partnered to launch Mosaic Digital. The partnership will see audience data segments made available to marketers and media buyers in Singapore, Hong Kong and Taiwan.

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Topics: Press Releases, Southeast Asia (SEA), Partnership

Press Release: Eyeota renews its EDAA Trust Seal with ABC

by Dominic Seah on

LONDON, 8 JULY 2015: Eyeota has received the EDAA Trust Seal from independent industry Certification Provider ABC for the second year in a row, demonstrating its continued compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

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Topics: Press Releases, EMEA, Branded Data Partners

Eyeota at ATS Singapore 2015

by Dominic Seah on

We had a blast at ATS Singapore on Monday, meeting the brightest minds in the ad tech business to chat about the latest trends and updates.

The morning started with the Women in Adtech breakfast panel hosted by ExchangeWire. The panel was moderated by Wendy Hogan, as panelists spoke about their experiences as a woman in adtech.

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Topics: Programmatic, Thought Leadership, Events, Southeast Asia (SEA)

Ad Tech Vendors offer new capabilities for Customer Targeting

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Ad tech vendors announce new tech features and partnerships aimed at helping improve ad visibility, data insights, and uniting desktop clicks and conversions with mobile activity

The rising need to target consumers across devices and channels is putting pressure on marketers to deliver advertising more efficiently and effectively. This week, a number of ad tech vendors announced plans promising to do just that, offering new tech features and partnerships aimed at helping improve visibility, data insights, and uniting desktop clicks and conversions with mobile activity.

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Topics: Audience Data, Programmatic, Thought Leadership, Advertiser

ADTRADER 2015: Video Interview with Kristina Prokop, Co-Founder at Eyeota

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Topics: Audience Data, EMEA, Events, Data Marketplace

More APAC Brands Turning to Audience Data; Roy Morgan, AdNear to Offer Mobile Consumer Analytics in ANZ

by Dominic Seah on

In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and in this week’s edition: More APAC brands turning to audience data; Roy Morgan, AdNear offers mobile consumer analytics in ANZ; GroupM launches sports, entertainment agency; and Lotame hires head of APAC platform solutions.

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Topics: Audience Data, APAC, Eyeota Index, Branded Data Partners

Kevin Tan's Speech on Data & Creativity

by Dominic Seah on

Eyeota sponsored the Data Creativity Awards at the i-com summit in Spain recently. This was the 3rd edition of the Data Creativity Awards, which acknowledges the most creative people & companies in achieving business value by leveraging value from data.

Kevin Tan, CEO at Eyeota, spoke about Data and Creativity at the gala dinner. Here is his speech:

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Topics: Audience Data, EMEA, Events, Kevin Tan

Aaron Jackson joins Eyeota as Head of Data Acquisitions & Partnerships

by Dominic Seah on

SINGAPORE, 5 May 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Asia Pacific, Australia, Europe and the Americas - is growing and hiring senior staff in line with its expansion.

Aaron Jackson has joined Eyeota as Head of Data Acquisitions & Partnerships based in its London office. In his new role, Jackson will focus on helping publishers and offline data owners activate and monetise their audience data assets online.

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Topics: Press Releases, New Hires and Offices

Eyeota Partners With Netsprint To Offer Hyper-Local Audience Data To The Polish Programmatic Marketplace

by Dominic Seah on

POLAND, 8 APRIL 2015: Eyeota - the global leader for local audience data with over 1 billion uniques from publishers across Europe, Asia-Pacific, Australia and the Americas - has partnered with Netsprint, a leading programmatic intelligence company, to provide targeted data segments for Polish audiences.

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Topics: Press Releases, Audience Data, Branded Data Partners, Partnership

Eyeota’s DMP clients can now instantly activate data in DoubleClick Ad Exchange

by Dominic Seah on

Eyeota, a leading international audience targeting data technology company for agencies, advertisers, and publishers, announces it is now a Google certified DMP partner.

Google has certified Eyeota as an approved third party data vendor to run on DoubleClick Ad Exchange.

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Topics: Press Releases, Audience Data, Data Marketplace

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Eyeota 2016 Annual Index Report shows surge in audience data demand globally:
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